Roofing is a competitive business and what every competitive business needs is a good digital marketing plan.
With effective digital marketing strategies, any local roofing company can rise above its local competition and gain enough customers to stay busy all year long.
These digital marketing tips can help roofers get on the map, both figuratively and literally, and get noticed so they bring in more customers!
- Have A Professionally Built, User-Friendly Website - The easiest way to lose a hot lead is for them to click on an outdated website or one that does not work easily for them. Every roofer should invest in a professionally developed website that is made to bring in customers, not chase them away.
- Learn About and Implement SEO - Search engine optimization is the basis of every good digital marketing strategy and the key to getting found in a user search. It affects every part of digital marketing, so roofers should learn about SEO, how to research the best keywords, and how to implement SEO methods in their websites, advertising, social media posts, and other content.
- Practice Good Reputation Management - Reputation is everything for a roofing business. Nurturing a positive reputation with reviews and testimonials lets past customers do the hard work of spreading word-of-mouth, free advertising. The negative reviews do require attention and an effort to turn bad experiences into better ones, which just adds more to a good reputation.
- Actively Use Social Media - Social media has become an essential digital marketing tool for advertising, increasing brand awareness, and engaging with future customers to develop a relationship with them. Create social media pages and use them actively as a part of an overall digital marketing strategy.
- Claim Google My Business Listings - Google My Business directory listings are the best free promotion that any roofing contractor can have. Properly set up and optimized, GMB pages act as a second website that makes local SEO, collecting reviews, and showing up on Google Maps in the featured 3-pack all easier to do.
- Include Some PPC Ads - Don’t forget about pay-per-click advertising when developing a digital marketing plan. Though the goal is for organic search to provide most of the results, PPC ads can fortify any marketing strategy and help a roofing company’s name show up in the right local Google searches while working on getting those organic SEO results.
Getting ahead in a local market is challenging for roofing companies.
An effective digital marketing strategy that focuses on local SEO, reputation management, and engaging with customers can help.
Implementing these critical digital marketing tips will help any roofer get better results from their webpage and other online marketing efforts!