Google AdWords is an online marketing strategy or technique that allows marketers to reach their target market through text based on advertising media such as audio, video, print, all of which aims at capturing the attention of web users.
The advertising media are usually based on keywords stipulated by advertisers that will link the content to the designated market or web users.
Advertisers earn when web users are sidetracked from browsing activities in a bid to grasp more on the displayed or advertised media.
Partner websites then receive a certain portion of the generated income.
Use of Keywords
Keywords can also be used to ballpark the amount your total expenses on marketing.
Every keyword you select will entail a cost per click amount based on bids that enumerate the maximum amount you are able to pay every time a user clicks on your advert.
Your CPC is directly proportional to the position that your ad shows up on the page.
Current Developments
Ad words are rated as Google’s central source of income.
According to recent statistics, Google`s net advertising earnings was estimated at $44.3 billion in 2013.
The ad words campaign encompasses International, National and Local Dispensation of its services.
The focal place where Google adwords are studied is in Mountain View California.
Using IP exclusion techniques, marketers can set out the regions they don’t want the ads to reach.
Benefits
- Measurable - It is very easy to measure your return on investments based on the number of impressions, number of clicks, Cost per click and click through rate amongst others.
- Cost Effective - You get to set the budget you want to spend on your Google ad campaign on a mostly variable budget that can range from $10 to $5000.
- Highly Specific - The ad campaign can be tailored to reach specific target markets based on location, language, time and device type amongst other factors.