Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Selling the Invisible: A Field Guide to Modern Marketing
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Ogilvy on Advertising
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Marketing for Dummies
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The Tipping Point: How Little Things Can Make a Big Difference
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The Fall of Advertising and the Rise of PR
Author: Al Ries
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The 22 Immutable Laws of Branding
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Positioning: The Battle for Your Mind
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
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Focus: The Future of Your Company Depends on It
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Marketing Warfare: 20th Anniversary Edition
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Marketing Warfare
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Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout on Strategy
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Streetwise Marketing Plan
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Bottom-up Marketing
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The New Positioning: The Latest on the World's #1 Business Strategy
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Differentiate or Die: Survival in Our Era of Killer Competition
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The 11 Immutable Laws of Internet Branding
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Strategic Marketing
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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